1. Introduction
Companies need to add more value and deliver superior services to customers. So companies try to more engage, listen, and respond to their customers to bolster customer satisfaction. Also to maintain customer relationship, considering the state ofthe economy ofthese days, marketers must develop new and innovative strategies and tactics that differentiate their companies’ pro
of president Yeltsin to Putin, which have had a great influence on the current state of Russia.
After the collapse of Soviet Union, Boris Yeltsin came to power with a wave of high expectations and public mandate to revive Russian economy. He overthrew a radical economic reform, focusing on restructuring Russia’s economic system-from the world’s largest command economy into a free-market one
of new cars. It will increase the demand of tires in Hungary. Also, there are about 150 duty free zones in Hungary; so many companies that are in manufacturing and distribution business are located in this zone. The biggest advantage is companies in this zone can import manufacturing machinery and equipments without paying tariffs, so it could be a good factor for manufacturers.
2. Political S
of good quality and taste. We want to open a
new strategy ofmarketing, so we choose “Imsil Cheese Pizza”. Imsil Cheese Pizza doesn't have
enough fame in comparison with its quality and taste.
Ⅱ. Situation Analysis
1. The Internal Environment
1) Marketing goals and objectives
Recently most of fast food companies have a close game because of price competition and policy
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.